Puma needed a captivating in-store experience to launch their newest Transformers collab in NYC. We took the idea of an over-stimulated toy store paired with the neo-future birthplace of the Transformers to create something truly unique.

A pop-art feature wall mixed with toys and shoes in branded packaging became a sharable moment, while claw machines captivated a younger audience. Influencers and everyday consumers got in on the action with a life-sized toy box/photo booth.