Lelch, a high-end audio-visual company, approached us with the desire to rebrand. With a brand that didn’t match the sophistication of its services or the consumers it served; it was in the process of expanding from residential to commercial work.

We developed the idea of Harmony as it was a brand platform that worked across residential and commercial markets. Further, we coined the tagline “Lifestyle Technologists” to properly elevate and describe what Lelch does. After initial discovery sessions, we designed a simple, modern brand and website that allowed their collection of work to stand on its own.