With plans for growth, but a very real brand dilemma, Minnesota Field Trip and Activity Library and Let’s Do MN needed a simpler, better way to present what they do to the market. 

After doing discovery work, we recommended consolidating both brands, renaming and going to market with a name that would allow for regional and national growth. With the new name Field Trip Adventures and a domain strategy set, we created a vibrant and energetic brand geared to attract educators and providers alike.