Having worked with Free Bikes for Kids since its inception in 2007, we were asked to develop a fundraising campaign to celebrate the donation of over 200,000 bikes to date.

We returned to early roots by creating youthful illustrations that conveyed the simple joy children receive when able to ride a bike. Bright colors and childlike display typography paired with fun, staccato headlines to encourage action. Posters, banners, and collateral were all part of the campaign set.