CESO or the Center for Effective School Operations, had moved from being a school transportation and logistics provider to a provider of a wide array of strategic services geared towards making school districts more efficient. With a brand that felt outdated and didn’t reflect the industry they served they needed a new brand system and go-to-market approach. 

At their core, problem solvers, they focused on serving those they worked with – their approach to consulting involved creativity and looking at problems from many different angles – no stone was left unturned. This approach became the impetus for, Rethink Possible, the tagline we developed. As they had experts across a variety of educational focus areas, the idea of connecting the dots became the backbone for the first brand campaign we developed.  

After working closely with CESO’s executive team, to discover who they were, we delivered a messaging platform, diverse visual design system, and photo library to use across all brand touch points – providing a solution that was smart, punchy, and energetic.